The savvy among you may have noticed some worrying issues with schema markups. Specifically: they encourage people not to visit your website! Let’s say you have a recipes website, and you included an article on cooking bolognaise. You probably did this, hoping that people would search for it on Google, find your website, and then visit your page in order to read about it. In doing so, they might also click on a few ads, they might buy an affiliate product, or they might just remember your brand so that they come back again in future. But if Google simply takes your key information and shares it, then there is no real incentive for them to actually visit your webpage. As such, there is no chance they will click on your ads, or buy your products. They’ll not even know that the information came from your website!