Online digital marketing has numerous advantages for businesses. First, the information travels fast, and it is very cost effective. Also, there are no geographical boundaries, and everyone can use it. When a new social media platform is introduced, there tends to be a mad dash to secure a business username and gain new followers. Then many businesses seek advice on how to grow their followers and convert potential customers after the fact. Unfortunately, this often fails. To be successful on social media, a business needs to be sure that they have a solid understanding of their brand. It takes much more than a simple business website to succeed in today's digital age.