Changing technologies have sourced paradigm shifts in the way companies used to do their business. Gone are the days when print media, radio, and television were considered the only ways of reaching the masses. The internet evolution has caused a revolution especially in the fields of advertising and marketing.

Internet has become the most effective mode of

communication and today millions of companies around the world are engaging in online business activities in one way or another. Even the companies that do not have an online presence rely extensively on online advertising and marketing campaigns in order to reach millions of potential consumers and create brand awareness and promote their products and services.