Personal branding has never been more important than it is today. With the advent and increasing popularization of social digital media, there are, to put it mildly, so many brands out there. It has never been easier to create a platform and gain a successful following, but there has never been more competition. As a result of all this, branding has never been more essential. The world is constantly evolving and keeping up with the trends is the only way to stay relevant; and having a quality personal brand is the best way to add value to a business.